Pello History - A quick note from founder Shane Cusick

Opportunity; when does it knock?  For some all the time for most of us every so often.

 I (Shane) saw a unique opportunity to create something special.  What it took was hard work and perseverance.  Prior to the official launch in May it took 4 years to develop the bikes.  Why 4 years?  It takes time for any startup to get going, especially while maintaining my fulltime job with Bike Virginia, keeping up with the kids and life in general, let alone taking on a project of creating something as special as Pello from scratch. 

 Throughout the 4 years we took our time and went through several various manufactures before selecting one that could produce the type of bike we were looking for.  I was new to the manufacturing side of bikes (prior experience was in designing, retail, non-profit and riding bikes) and quickly found out in my first visit to the Taipei Cycle Show that there are many, many choices for bicycle manufactures.  We quickly discovered that not all manufactures are created equal.  We unearthed this when we actually received our very first set of prototypes.

I was so excited when I knew they first set was coming.  There was a blizzard heading our way here in Richmond and I had to meet the truck driver in a grocery store parking lot because he didn’t want to get stuck trying to find us.  What I discovered in that first set of prototypes was not good.  They were not at all what we specified, nor was the quality and attention to detail near where we wanted. In fact hey are still in our basement looking for “no” homes (we do not want those in the world).  Luckily we didn’t have all our eggs in that basket and had other suppliers in the hopper.  Though it wasn’t perfect and still needed refinement, we knew we had the right manufacture when it showed up at our door.  The quality of the frame building was there, looking at the bones of the bike (welds and overall build quality), we had the raw materials so to speak we just needed to hone it into the perfect bike.  That “honing” ended up taking us 4 years! 

 So that was just the beginning, now that we had a quality manufacture it was time to really get into the details of creating our bikes.  We went through 3 full sets of prototypes before we finally were happy with how they turned out.  Sometimes I felt like we would never cross the finish line, but we kept at it and when people would ask “how’s the bike business coming?” I would just say, it’s going great, with a smile, knowing that things would eventually work out.

 As time and prototypes passed the bikes kept getting better and better and our test riders enjoyed them more and more, they would give us valuable feedback (as much as 3-8 year olds can) that we would incorporate into the bikes.   Since we couldn’t ride the bikes ourselves (we were way to big) this feedback was essential.  We would watch how they rode, taking photos and comparing riding positions over various prototypes.  We consulted experts in bike fitting, bike building and bike mechanics.  We put the bikes through every kind of test you can think of to hone them into what we believe is not just a great bike but the Ultimate Kids Bike.

 Since our launch in May our little bikes have put smiles on lots of kid’s faces and it is so great to see our bikes out in the wild.  In fact I love seeing them out and about with scratches, nicks, mud, cool stickers and seeing they are holding up and their little owners are really using them and loving them as much as we do.  Check out our facebook page for an awesome image of a Romper with a baby doll kids seat attached on its back.  I almost get emotional when I see the parents expression when their little one starts riding for the first time at one of our events while testing out a bike on our test track.

 I saw the opportunity and have continued to make sure we aren’t wasting it.  As Pello moves into the future we will continue to refine and develop the bikes, the bike you see today is a result of seizing an opportunity and making it into a reality.  We will continue to create better bikes specifically for kids, that is Pello and that is what Pello means to us. 

Safe Routes To School

New Bike(s) day for the children at Ginter Park Elementary School!

We are so happy to be part of such a good program that enables our little bikes to be part of school curriculum.  Fit4Kids is a non-profit organization that works to obtain local and state grants to make riding to school safer and teach children best practices for riding bikes to and from school.  Through the wonderful Fit4Kids program, teachers like Brent pictured below now have a complete set of bikes to use in his classes! 

More info about the programs can be found via the links below.

 This is Brent and he now has a full set of bikes to teach children how to ride safely!

This is Brent and he now has a full set of bikes to teach children how to ride safely!

New retail shop for the holidays

We will have a new shop during the holiday season where you can come by and test ride a bike and take one home with you!  

The new shop is located in the Stony Point Fashion Park Complex, please see below for address info and hours.  Hope to see you there!

Friday 5-9pm, Saturday 12-9pm and Sunday 12-6pm

9200 Stony Point Pkwy, Richmond, VA 23235


Our New Home

We've moved!  We loved our old warehouse but it was just getting too small, so we moved about a mile west. Our new location will have room to grow and develop/design new pello's all with the goal to get more kids on great bikes!


Where we'll be in 2017!

This is where we'll be this year, come out and ride with us!

 Photo: Dirt Rag Magazine

Photo: Dirt Rag Magazine

May 5-6 - Bike Expo New York, Manhattan, NY

May 18-21 - Dirt Rag Dirt Fest, Raystown, PA

June 23-28 - Bike Virginia Tour, Lexington, VA

August 18-20 - Outerbike, Crested Butte, CO

August 24-27 - Hotter Than Hell 100, Wichita Falls, TX

October 13-15 - Go Outside Festival, Roanoke, VA

November 4-5 - Philly Bike Expo, Philadelphia, PA


How to measure your child's inseam

When thinking about bike sizes it's often difficult to know just how the bike will fit.  What we've found is that the inseam measurement is possibly one of the best determining factor in getting the correct fit.  

A good rule of thumb for little one's just starting out or if they are a tad timid is to have their feet flat on the ground while seated on the saddle.  This translates to a saddle height that matches their inseam.  However, if your little one is already riding and shows confidence then having the seat height about 2-2.5" above their inseam may be a better fit and will allow them to grow into the bike a bit longer.

Please check out the chart below for a good way to measure the inseam properly.

2016 - An awesome year for Pello

WOW what a year 2016 was!  We had so many wonderful milestones during 2016 directly attributed to all the little ones that found our bike and have fallen in love with them.   These are some of the milestones that we are grateful for and could not have achieved them without the support from our Pello community all across the US.

  • After approximately 4 years of designing, developing and testing our bikes we successfully launched Pello bikes for sale in May of 2016.  Right from the beginning people loved our bikes and felt a need to provide their children with a better bike.
  • We let reviewers see our bikes for the first time and the response has been overwhelmingly positive.
  • We can only smile when we receive praises from parents who purchased a Pello for their child.   It makes us feel so good that all our work in making these bikes is paying off, kids are learning to ride on our bikes and that is awesome!
  • We traveled to a lot of events in 2016, big and small, and set up our test track. It’s been so great to see little ones taking flight for the first time on our bikes!
  • We are still logging miles on our very first prototypes; in fact our very 1st Rover is pushing 500+ miles from being passed around to friends and testers.  We are happy to report that it is still going strong!
  • We have successfully sold out of the Revo and are very limited on others!  Stock will be replenished this Spring.

Looking forward to 2017

  • In 2017 we will welcome Ripple and Reyes to the Pello Family.  Still in development, these two new additions will be the smallest (balance) and biggest (24”) bikes in our lineup.  We are so excited to release them into the world for kids to learn, ride and smile as they engage in the magic of riding a bicycle.
  • We will be traveling to more events across the country in 2017 with our test track.
  • We will be launching new cool things for sale on our website including new t-shirt designs, jersey’s, exclusive in-house designed prints and many more cool things.
  • We will launch our “Loyalty” Program where members of the Pello family will receive cool things and get discounts on future Pello bike purchases.

We could not have been successful without the support and help from our family and friends; we truly thank them for all they have contributed.

Thank you again to all of those who have supported us in making 2016 such a great year, we look forward to making 2017 even better!


Smile, Ride, Repeat.

Shane & Chris